Marketing Manager, Autodesk, Montreal, Quebec, 2011 - 2012

I managed eCommerce-focused marketing activities for Autodesk’s North American Online Stores and related e-commerce properties. My areas of responsibility included:

• Exploring new revenue-generating opportunities
• Promotion development and performance
• Online store testing and enhancement
• Re-targeting

Co-Instructor, McGill University Centre of Continuing Education, Montreal, Quebec, 2011 - 2011

I co-instructed the graduate course, “Internet Business Analysis and Design”. Topics included:

• Competitive intelligence
• Voice of customer and customer satisfaction
• Social media and integrated marketing communications

Analytics & Optimization Consultant, Bell Canada, Montreal, Quebec, 2009 - 2010

As part of Bell’s internal web agency, I was entrusted to:

• Analyze business challenges and identify opportunities and risks
• Act as a subject matter expert in: Omniture SiteCatalyst; Test and Target; and Google Web Analytics
• Drive the analytics practice by researching and developing new services

Web Designer, Concordia University, Montreal, Quebec, 2004 - 2009

As the university’s web design lead, I showed initiative as I:

• Spearheaded the development of a template system
• Presented actionable insights and opportunities to management based on web analysis
• Introduced User Testing and code-versioning workflows

Freelance, Rommil.com, Montreal, Quebec, 1999 - 2009

Provided graphic and web design; photography; and consultation services.

Founder and President, Tokoro Media Inc., Montreal, Quebec, 2004 - 2006

With two partners, I founded a small creative agency and online magazine publisher where I:

• Coordinated 20+ content producers
• Managed local and overseas web production
• Pioneered the Tokoro Design-A-Thon, the first-ever Canadian design-marathon at which artists donated 36 hours of their time to local charities.

Aircraft Systems Specialist, CAE, Saint-Laurent, Quebec, 2001 - 2004

• I liaised with large engineering teams, suppliers, and clients to ensure the delivery of FAA-compliant flight simulator software.
• I was selected to work on strategically-important prototype flight-simulators.

Mechanical Engineer, PaCoSy, TMR, Quebec, 2000 - 2001

I stepped up and took the reigns of the engineering department and:

• Oversaw product development, prototyping and testing of mechanical projects
• Managed a small build-team and AutoCAD operator
• Helped launch the company’s venture into the laser-cutting industry