Would you participate in this program? Part of me thinks this a cool idea - I mean when you are on a long flight, it seems to be a great way to kill time and make business connections. On the flip-side, I’m not sure I want to be pitched by vendors the whole time or have no real exit strategy (literally). Furthermore, what if no one wants to meet with you? Ouch,

Either way, I love the attempt at changing/enhancing the flying experience. Something to watch for. Could this work for other modes of travel? What about long drives? Lines in the grocery store?