This post was not sponsored on behalf of  anyone. The opinions are mine (obviously).

For those not keeping score, social media guru Chris Brogan, posted a sponsored post for Kmart on Dad-o-matic. Long story short: they gave him some cash to shop, and he blogged about the experience. Longer story shorter, some people, namely some on Twitter, thought it was… a bad idea, and it hurt his credibility. Chris explained his rationale not too long after. I’ll have to admit – I did not finish reading it – it was quite long and I wanted to get some snowboarding in (sorry Chris!).

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New Media, Personal Brand Chris Brogan, Personal Brand, Trust