Fortune Cookie Bloggers
Confucius says, "Say something concrete for once."
I’ve noticed a rise in what I call “Fortune Cookie Bloggers”, essentially so-called Social Media Experts whose blogs read more like fortune cookies rather than anything with any real insight. Their posts tend to all share the same qualities – they’re vague, safe and forgettable.
These bloggers never say anything concrete, don’t take sides, and they start artificial conversations using Yoda-esque happy-talk. Just as a fortune cookie might tell you that patience is a virtue, or that true happiness is enjoying friends’ company (add the words, “in bed” as you wish), fortune cookie bloggers also say things of little to no usable value. Typical advice usually includes phrases like “build your online brand” and “engage your community” without once offering any details about how to do so.