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	<title>Bricks and Clicks: A blog by Montreal-based Web Marketing Consultant, Rommil Santiago &#187; Adoption</title>
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	<description>Web consultant, Rommil Santiago, on web marketing and management.</description>
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		<title>No, I&#8217;m not on FriendFeed: Rants of a later-than-early-adopter</title>
		<link>http://www.rommil.com/blog/2009/04/16/no-im-not-on-friendfeed-rants-of-a-later-than-early-adopter/</link>
		<comments>http://www.rommil.com/blog/2009/04/16/no-im-not-on-friendfeed-rants-of-a-later-than-early-adopter/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 04:40:15 +0000</pubDate>
		<dc:creator>Rommil Santiago</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Rant]]></category>
		<category><![CDATA[Adoption]]></category>
		<category><![CDATA[FriendFeed]]></category>

		<guid isPermaLink="false">http://www.rommil.com/blog/?p=1392</guid>
		<description><![CDATA[Let me begin by saying that I kind of just lied to you. I promise not to make a habit of it, honest. The truth of the matter is that I am on FriendFeed &#8211; I&#8217;m just not that active on it. In fact, I simply just feed my Twitter updates into it, and put [...]]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_1405" class="wp-caption alignright" style="width: 340px"><img class="size-full wp-image-1405" title="friendfeed" src="http://www.rommil.com/blog/wp-content/uploads/2009/04/friendfeed.jpg" alt="Nope, I don't use that either." width="330" height="142" /><p class="wp-caption-text">Nope, I don&#39;t use that either.</p></div>Let me begin by saying that I kind of just lied to you. I promise not to make a habit of it, honest. The truth of the matter is that I <em>am</em> on FriendFeed &#8211; I&#8217;m just not that active on it. In fact, I simply just feed my Twitter updates into it, and put it on auto-pilot. <em>Yes</em>, I know, it&#8217;s an amazing tool, but so are so many other new applications/social-networks/websites/paradigm shifts out there. It&#8217;s just that I simply don&#8217;t care &#8211; and you know what? That&#8217;s OK. It&#8217;s also OK if you don&#8217;t care either. I won&#8217;t speak poorly of you, swear.</p>
<p><span id="more-1392"></span><strong>No time</strong></p>
<p>There seems to be this belief by some that those on the web, <em>ought</em> to be on <em>every</em> new technology, and that we must be  &#8220;innovators&#8221; (earlier than early-adopters). Personally, I like to keep up-to-date with recent developments in web design and web analytics, but that&#8217;s as far as I&#8217;ll really go. Sure, I&#8217;ll keep my ears open for new social networks, I&#8217;ll even create accounts to &#8220;check them out&#8221;. But if a new application doesn&#8217;t hook me in the first hour or so, I&#8217;ll ditch it &#8211; unless of course it gains wider appeal like Twitter did (hello Oprah!). In that case, I wouldn&#8217;t want to miss out on the party.</p>
<p>Of course, Social Media Experts (can the real Social Media Experts please stand up?) ought to be more up to date with all this, since this is their job &#8211; but it surely isn&#8217;t mine. For mere mortals like me, time is at a premium. With full-time work, part-time studies, and family obligations, it&#8217;s a wonder I even have time to blog anymore. Throw on top of that that I have to keep up to date with the fields <em>I work in </em>- and that&#8217;s plenty.</p>
<p><strong>Motivation and Commitment</strong></p>
<p>As with any new technology, features and promises of greatness do not guarantee widespread adoption. Most users tend not to want to learn how to use a new applications if:</p>
<ul>
<li>it is hard to use or takes a long time to figure out, or</li>
<li>it doesn&#8217;t help them accomplish their goals better than an application they&#8217;re already using</li>
<li>or they aren&#8217;t very motivated to accomplishing the goals the application helps accomplish.</li>
</ul>
<p>Take FriendFeed for instance. Yes, it can take the sharing of media and opinions to unheard-of levels, but here&#8217;s why I don&#8217;t use it:</p>
<ul>
<li>I find the interface unappealing and clunky,</li>
<li>I currently use Twitter, and its just fine, and</li>
<li>I simply don&#8217;t care to share/engage the community at the level that FriendFeed allows.</li>
</ul>
<p>So does the fact that I don&#8217;t actively use FriendFeed make me a bad person? Of course not. FriendFeed simply doesn&#8217;t help me accomplish any of the goals that I am motivated or committed to reach, such as, optimizing website performance. Of course if Oprah were to start using FriendFeed, I would <em>have </em>to make an exception. As I said, wouldn&#8217;t want to miss out on the party.</p>
<p><em>What is your take on new social networks and technologies? Are you an innovator? What do you think of later-adopters?</em></p>
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