Things Avinash Kaushik didn’t tell me
As much as I enjoy the world of web marketing and the infinite possibilities of measuring media, specifically web analytics, there are days where I simply find my job mind-numbing and painful. OK, OK, OK. I’ll admit that web analytics can deliver the euphoria of discovering hidden nuggets of insight and the ecstasy of uncovering an untapped market segment. And I’ll also admit that I like to liken myself to Indiana Jones – following trails, using my intellect to find hidden treasure. However, just like Dr. Jones, I feel like I get beat up a lot as I crawl through a good amount of filth to get where I’m going. It’s during times like these when it feels crappy to be a web analyst. Avinash Kaushik never told me there’d by days like these… Read more…

