As much as I enjoy the world of web marketing and the infinite possibilities of measuring media, specifically web analytics, there are days where I simply find my job mind-numbing and painful. OK, OK, OK. I’ll admit that web analytics can deliver the euphoria of discovering hidden nuggets of insight and the ecstasy of uncovering an untapped market segment. And I’ll also admit that I like to liken myself to Indiana Jones – following trails, using my intellect to find hidden treasure. However, just like Dr. Jones, I feel like I get beat up a lot as I crawl through a good amount of filth to get where I’m going. It’s during times like these when it feels crappy to be a web analyst. Avinash Kaushik never told me there’d by days like these… Read more…

Humour, Rant, Web Analytics Avinash Kaushik

With Toronto, and it’s rain, well behind me (or at least very much to the west of me), I felt I should write about my overall feeling of eMetrics and my thoughts of web analytics’ future. Warning: Possible CLM ahead. Read more…

Personal, Web Analytics eMetrics

As I’m writing this post I can hear a church bell ringing from outside my hotel room. The rings, one after the other, are giving me a sense of urgency – a feeling that I have to jot down my thoughts as soon as I can before they fade slip away into the  nothingness that usually accompanies a good night’s sleep. So while I can still type with some sort of eloquence, I’d like to share some of my main take-aways from the first two days at eMetrics Toronto. Read more…

Management, Web Analytics eMetrics