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No, I’m not on FriendFeed: Rants of a later-than-early-adopter

Nope, I don't use that either.
Let me begin by saying that I kind of just lied to you. I promise not to make a habit of it, honest. The truth of the matter is that I am on FriendFeed – I’m just not that active on it. In fact, I simply just feed my Twitter updates into it, and put it on auto-pilot. Yes, I know, it’s an amazing tool, but so are so many other new applications/social-networks/websites/paradigm shifts out there. It’s just that I simply don’t care – and you know what? That’s OK. It’s also OK if you don’t care either. I won’t speak poorly of you, swear.
Thinking of outsourcing? Here are a few things to keep in mind

Outsourcing is something you have to manage.
A few years back, for what seems like a lifetime ago for me now, I was running a small company. One of our projects at the time was to build an online branded-email application targeting the local fashion industry. Back then, it was a pretty open niche, with no, or very few competitors. We felt there was a sufficient demand from the industry based on all the PR the fashion industry sends out before fashion shows, but we knew that the barrier against entry into this niche was low. We felt we had a window of opportunity, but we had to act fast. We had big dreams, but unfortunately, also shallow pockets.
We didn’t have the in-house staff to take on such a project and to finish it before the next Fashion Week, where ideally, we’d approach fashion designers and their PR staff with the idea. So we made the decision to outsource overseas. This is the story of how not to make the same mistakes we did. Read more…

