What’s the weather like tomorrow?

As a people, we generally like to figure out how something works so that we can affect and benefit from it in the future. To understand this notion, one only has to look as far as the local news broadcast to see that we all want to know is whether we have to pack an umbrella tomorrow. Of course this is not to say that our interests in the future solely reside in the realm of meteorology. Let’s face it. For the most part we are all interested in money at some level. So it should come as no surprise that experts have been trying to model economies and how financial decisions are made for decades. But while some things can be modelled faithfully through expected-value analysis, there always seems to remain a difference between what these models predict and reality. Read more…

Critical eye, Neuroscience

As much as I enjoy the world of web marketing and the infinite possibilities of measuring media, specifically web analytics, there are days where I simply find my job mind-numbing and painful. OK, OK, OK. I’ll admit that web analytics can deliver the euphoria of discovering hidden nuggets of insight and the ecstasy of uncovering an untapped market segment. And I’ll also admit that I like to liken myself to Indiana Jones – following trails, using my intellect to find hidden treasure. However, just like Dr. Jones, I feel like I get beat up a lot as I crawl through a good amount of filth to get where I’m going. It’s during times like these when it feels crappy to be a web analyst. Avinash Kaushik never told me there’d by days like these… Read more…

Humour, Rant, Web Analytics Avinash Kaushik

You may recognize this as the page you are currently reading

“Bricks and Clicks” refers to an marketing industry term where a company effectively incorporates its physical presence (or it’s “brick-and-mortar” property) with its online presence. Though it is not a very new concept, in my opinion, far too many companies are guilty of not leveraging the opportunities to benefit from the possibilities. Thus, I’ve chosen “Bricks and Clicks” as the new title (or brand) of my blog. While I will continue to blog about the many issues that interest me such as: web marketing, project management, management consulting and interesting topics in the news, I will begin to focus on more topics that touch on cross-channel marketing and integrated marketing communications. Read more…

General