Good musicians never blame their instruments
Posted by Rommil Santiago on June 7th, 2009
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A Web Analytics Consultant, an MBA candidate, a web marketing intelligence practitioner, a lover of web design, food, travel, snowboarding and volleyball, as well as a proud father.
Read more about me here.
Learn to play your instrument before getting on stage
I recently read this article fom Econsultancy a few days ago. It implies that some people believe that Google is manipulating web statistics by having a visitor window of 6 months for campaigns (though it does acknowledge this setting can be changed as per these instructions). For those who don’t know what this means, here’s a quick summary:
- You do a Google search, and see an AdWord campaign (those ads at the top and the right sidebar).
- You click on one of them.
- You arrive at a site.
- You leave the site.
- For the next 6 months, the original click you made on the that AdWord campaign will receive “credit” for your consequent visits regardless if you visit the site directly or via an AdWord campaign.
I watched as consipiracy theorists Tweeted ad nausium about Google hiding this little bit of information, and trying to manipulate the system in their favor. All I can say is, “Oh please”. Read more…
No, YOU don’t “get it”
Posted by Rommil Santiago on April 19th, 2009
We liked them before they sold-old you poser.
Here we go again. Back when I was in high school, one of the coolest things to do was to be into a band that no one heard of. We’d look down our noses at the very happy pop music lovers, thinking that they had no idea what good music was. And when we were asked what music we were into, we’d proudly fire off a half dozen names and praise their awesomeness. We’d even lend our friends tapes, and records in hopes that they, too, could see what they were missing. But, inexplicably, the moment that one of our favorite bands got popular, we considered them “sell-outs” and swore that all the new “fans” were into them just to be cool. These so-called “fans” didn’t “get it”, they were posers.
As immature as doing this was, I guess it was our way to express how we felt, how we lost a bit of our coolness, and we resented it. Well, I’m sorry to say, this high school pettiness is happening all over again. But this time, we’re not talking about R.E.M. or NIN, we’re talking about Twitter, you poser. Read more…
No, I’m not on FriendFeed: Rants of a later-than-early-adopter
Posted by Rommil Santiago on April 16th, 2009
Nope, I don't use that either.
Let me begin by saying that I kind of just lied to you. I promise not to make a habit of it, honest. The truth of the matter is that I am on FriendFeed – I’m just not that active on it. In fact, I simply just feed my Twitter updates into it, and put it on auto-pilot. Yes, I know, it’s an amazing tool, but so are so many other new applications/social-networks/websites/paradigm shifts out there. It’s just that I simply don’t care – and you know what? That’s OK. It’s also OK if you don’t care either. I won’t speak poorly of you, swear.