Career objective
- I am working towards a management position that involves web marketing strategy and analytics
Highlights
- I challenge the status quo and always strive towards establishing positive change
- I have over 10 years of combined web experience in design, optimization and consulting
- I have worked for clients of various sizes in diverse verticals such as: aerospace, higher education, fashion, media relations and telecommunications
Recent recognition and Achievements
- Mentioned in "The Web Designer's Idea Book Vol. 2" to be released by How Books this year
- Became a A Certified Associate in Project Management (CAPM) in February 2010
- Became Individually Qualified in Google Analytics (GAIQ) in June 2009
- Completed UBC's Web Analytics Program with an overall average of 97% in May 2009
- Contributed class-material for an e-Concordia course on marketing yourself in March 2009.
Education
- MBA (Marketing),
John Molson School of Business,
Concordia University,
Montreal, Quebec, expected 2011
Electives Include: Integrated Marketing Communications, Neuro-Marketing,
Project Management, and Management Consulting - Web Analytics Award of Achievement,
Continuing Studies,
University of British Columbia,
Vancouver, British Columbia, 2009
Maintained an A+ Average - B. Eng (Mechanical),
McGill University,
Montreal, Quebec, 1999
Final GPA: 3.43/4.0
Extracurricular: Mechanical Engineering Leader of the McGill University Solar Car Team
Professional development
- eMetrics Marketing
Optimization Summit,
Toronto, Ontario, 2010 - HighEdWebDev Conferences,
HighEdWebDev Association,
Rochester, New York, 2006 and 2007 - Start Your Own Business Seminar Series,
YES Montreal,
Montreal, Quebec, 2005 - Fashion and Still Life Photography,
Dawson College,
Montreal, Quebec, 2004 - 2005 - Various Photography, Design and Digital Imaging Courses,
Continuing Education,
Concordia University,
Montreal, Quebec, 2001 - 2004
Maintained an A+ Average
Key competencies and Areas of knowledge
- Web Marketing
- Search marketing
- Social media marketing
- User-experience and Usability
- Voice of customer analysis
- Web analytics
- Web strategy
- Website optimization
- Productivity
- Adobe Creative Suite
- Microsoft Office Suite
- Windows, Mac and Unix
- Management
- Integrated marketing communication
- Management consulting
- Neuro-marketing
- Project management
- Engineering
- C and FORTRAN programming
- Light machining
- Prototyping and mechanical design
- Systems simulation
- Front-end Web Development
- Cascading Style Sheets
- Mark-up coding
- Scripting
- W3C standards
- Web integration
- Creative Production
- Design
- Digital imaging
- Illustration
- Photography
- Pre-press
Recent Work Experience
Analytics Consultant, Bell Canada, Montreal, Quebec, 2009 - Present
As a management-level member of a professional services business unit, I am entrusted to:
- Consult clients and analyze their business and technical challenges
- Define, develop and recommend relevant, achievable and lasting solutions
- Coordinate internal and external stakeholders throughout implementation
- Act as a subject matter expert in web analytics tools such as: Omniture SiteCatalyst, Data Warehouse, Discover and Test&Target, Google Analytics and Yahoo! Web Analytics
- Advance the analytics practice by developing service offers such as Website Optimization, Social Media Strategy and Voice of Customer Analysis
- Support client pitch and pre-sales efforts
Web Designer, Concordia University, Montreal, Quebec, 2004 - 2009
Working from within the central communications office, I quickly emerged as the university's lead web designer and front-end developer. Along with winning several CASE awards, I also showed initiative as I:
- Consulted internal clients towards accomplishing their web strategy objectives
- Managed the production of websites and liaise with major stakeholders
- Led technology development and improved workflows that saved over $140,000 in man-hours
- Evaluated and implemented various web analytics and voice of customer solutions including: 4Q, ClickTale, CrazyEgg, Urchin and Woopra
- Performed A/B tests, cart-sorts as well as standards-compliance and UX audits
- Analyzed click-stream as well as qualitative feedback data
- Presented actionable insights and opportunities to management
- Introduced a user-testing regimen and contributed to web-branding guidelines
Freelance, Rommil.com, Montreal, Quebec, 1999 - 2009
- Provided graphic design, web design, photography and consultation services to small businesses
Founder and President, Tokoro Media Inc., Montreal, Quebec, 2004 - 2006
I founded Tokoro with two partners as a small design shop and:
- Rapidly grew it into an online magazine publisher and artist promotion company
- Coordinated over 20 writers of our online magazine, TokoroMAG
- Managed overseas developers in producing an online branded email application
- Pioneered events such as the Design-A-Thon, the first Canadian design-marathon at which a dozen artists donated 36 hours of their time to design for local charities
- Headed and oversaw web design and production
- Promoted the company at events such as Montreal Fashion Week and Sensation Mode
- Pitched to prospective clients
- Negotiated partnerships with other service providers
Volunteer Adapted Fitness Instructor, YMCA, Montreal, Quebec, 2004 - 2005
- I donated my time and instructed adapted fitness classes through specialized exercise routines
Aircraft Systems Specialist, CAE, Saint-Laurent, Quebec, 2001 - 2004
As part of a large engineering team, I cooperated with technicians, suppliers, and clients and ensured the delivery and quality of FAA-compliant flight simulator software
Mechanical Engineer, PaCoSy, TMR, Quebec, 2000 - 2001
I stepped up and took the reins of the engineering department and:
- Led product development, prototyping and testing of mechanical projects
- Managed a small build-team and AutoCAD operator
- Helped launch the company's venture into the laser-cutting and metal-working industries