Rommil Santiago: eCommerce, Marketing & Management

Hi, my name’s Rommil, nice to meet you

By far, the question I am asked the most is, “How do you pronounce your name?” I’ve never known how to answer this as people say my name in dozens of ways and I respond to them all. The truth is, there isn’t a right or wrong way to say it as it’s not a “real” name per se. My parents actually came up with Rommil based on their own names: Romeo and Mila. So if you call me,”Row-Mill”, or “Raw-Mill”, or “Raw-Mel” - it’s all good. But for the record, my mother calls me “Row-Mill.” If you can’t pronounce Santiago - well you’re on your own.

What I do

I’m the Marketing Manager for Autodesk’s North American stores. Essentially, I work on developing promotions and improving the customer experience to increase revenue. I rely heavily on my web analytics, marketing knowledge and deep experience working across departments to get my job done. Moreover, I have the latitude to explore ad hoc opportunities and research the latest trends. All of this to say, there’s never a dull day - and I wouldn’t have it any other way.

Ecommerce/marketing is a long way from engineering

As I hold a Bachelor of Mechanical Engineering from McGill University and worked in the engineering field for over 4 years, I am often asked, how did I end up in ecommerce and marketing? After having a few years to think about this one, I think the best answer to this is, “the long way.” I’ve always enjoyed technical disciplines and hard sciences, but I’ve always been very creative and a lateral thinker. I would say each job I’ve held and each degree I’ve completed has gotten me closer to finding that “right balance.” In the web, namely ecommerce, I feel I’ve found that great balance as I get to use my business acumen, let my creative juices flow and flex my technical skills. The field changes by the second - that keeps my job fresh each and every day.

Where am I headed?

No one can predict the future. When I graduated from engineering in 1999, I couldn’t have predicted that I’d start my own company, or do an MBA. That’s just the nature of life. However, if pressed, I can say this; I’m always looking to knock the next challenge out of the park. So, I will always welcome any opportunity to grow beyond my comfort zone, take on more responsibility, and tackle greater challenges. So while I suspect I will remain in ecommerce for many years to come, who knows what the future will bring? All I know for certain is that I’ll swing for the fences.

Want to know more about me? Simply ask me a question.